a refined eye.
a curious spirit.
I’m Keri, a senior graphic designer and art director with more than 25 years of experience—and a deep love of beauty, wellness, and thoughtful living. I bring a refined creative vision and a hands-on approach to brand identities, editorial stories, and experiences across print and digital.
creative direction · design · editorial
hi, i’m keri.
I’m an art director and multidisciplinary designer based in Jacksonville, Florida. I create identities, publications, and brand experiences for lifestyle, hospitality, and consumer brands—bringing a love of typography, photography, and detail to every project.
Through my studio, design360, I’ve spent more than 25 years taking work from the first idea through final production. My experience spans launching a consumer brand, shaping magazines and books, and creating campaigns across print and digital. I’m comfortable setting the creative direction, collaborating with a team, and doing the design work myself.
a few highlights
Sea Level Vodka — brand identity, packaging, and launch.
Coastal Luxury — publication development, editorial design, and brand direction.
Coastal Dune Lakes — an award-winning coffee-table book.
curiosity sparks creativity.
I’ve never believed creativity belongs in just one category. My curiosity has taken me across graphic design, publishing, interiors, products, and experiences. Each has sharpened how I see—and what I bring to the next project.
living what i believe.
I’m a curious creative and a champion of conscious living. I believe the care we bring to ourselves, our work, and one another shapes what we put into the world.
Teaching yoga and mindfulness for more than 15 years has shaped how I listen, collaborate, and lead. I care about creating space for people to bring their individual perspectives, explore ideas, and grow.
That belief extends to my mentorship with Girl Talk Jacksonville and to the way I approach everyday life. Mental and physical well-being matter to me, both personally and in the environments I help create. I try to practice what I encourage in others: stay curious, pay attention, and bring care to the work and the people around it.
Keri Atchley
Jacksonville, FL · 404-822-3834 · Keri@design-360.com
keriatchley.com · linkedin.com/in/keriatchley
SENIOR GRAPHIC DESIGNER | ART DIRECTOR
Luxury · Editorial · Lifestyle · Brand Design
Multidisciplinary senior graphic designer and art director with 25+ years of experience creating elevated brand experiences across editorial, digital, print, packaging, experiential and integrated marketing channels. Known for a sophisticated eye for typography, imagery and composition, and for translating brand strategy into thoughtful, cohesive visual storytelling.
Hands-on designer experienced in leading projects from concept through production, collaborating with writers, editors, marketers, photographers, production partners, and executive stakeholders. Background spans luxury lifestyle, publishing, hospitality, consumer products, entertainment and global brands. Advanced Adobe Creative Suite expertise with working knowledge of Figma and emerging AI-enabled creative workflows.
CORE EXPERTISE
Senior Graphic Design · Creative Direction · Art Direction · Editorial Design · Luxury & Lifestyle Branding · Typography & Layout · Digital & Print Design · Integrated Campaigns · Brand Identity · Packaging · Social & Marketing Creative · Experiential Design · Creative Concepting · Visual Storytelling · Photography Direction · Creative Mentorship · Cross-Functional Collaboration
PROFESSIONAL EXPERIENCE
DESIGN360, LLC — Jacksonville, FL
Founder & Creative Director | 2000–Present
founded and lead an independent multidisciplinary creative studio producing sophisticated brand, editorial, digital, print, packaging and experiential work for lifestyle organizations, consumer brands, nonprofits and global companies.
Lead multidisciplinary projects from initial concept through design development, stakeholder review, production and final delivery across print and digital channels.
Create editorial layouts, landing pages, email campaigns, social assets, brand identities, packaging, invitations, signage, presentations and experiential environments.
Establish visual direction and maintain consistency across complex brands, integrated campaigns and multiple customer touchpoints.
Collaborate with writers, editors, marketers, photographers, developers, printers, fabricators, production partners and executive stakeholders.
Direct and mentor designers, freelancers and creative collaborators while remaining actively involved in hands-on design and production.
Create photography-driven editorial and lifestyle work with particular emphasis on typography, composition, pacing and visual narrative.
Contribute editorial design, pagination, advertising and production expertise to prominent regional and national publications, including The Atlantan, Jezebel and Modern Luxury titles, as well as projects associated with Martha Stewart Living/Omnimedia.
Design and art direct award-winning publications, lifestyle books, luxury marketing systems and brand experiences.
Lead identity, packaging and integrated brand development for consumer products and lifestyle brands from concept through market launch.
selected tools & capabilities
Design & production: Adobe Creative Cloud—InDesign, Photoshop, Illustrator, Acrobat, and Lightroom · editorial design · photography & image refinement · print production
Digital & spatial: Figma · Squarespace · WordPress · CAD · 3D modeling & rendering
AI-assisted workflows: concept exploration, image refinement, and creative workflow support with tools including ChatGPT, Claude, Topaz Labs, and Evoto
Collaboration & project management: Asana · Trello · Notion · Slack · FunctionFox
publication & media experience
work seen in:
coastal luxury magazine · The Atlantan · Jezebel · Modern Luxury · Martha Stewart Living/Omnimedia · VIE Magazine · VIP 30A Magazine · VIP Destin · Boat South · Gulf Coast Magazine · Georgia CEO Magazine · Atlanta Weddings Magazine · Emerald Coast Magazine · Kauai Family Magazine
Publication experience spans editorial layout, advertising, pagination, production, and complete publication development. Led Coastal Luxury from concept and visual identity through editorial design, advertising systems and production. Published and creatively directed coffee-table and lifestyle books including Coastal Dune Lakes, 30A Style, 30A Living, 30A Memories, Sea Level Dogs and The Dogs of 30A
SELECTED CLIENT EXPERIENCE
Michelin · Tyler Perry Studios · Wells Fargo · Medtronic · TOTO USA · Motorola · Town of Seaside®, Florida · AT&T · Coca-Cola · VIP 30A Magazine · Morgan Freeman · Emeril Lagasse · Sea Level spirits · Lucky Dog Brands · girltalk jax · VIE Luxe · Coastal Luxury Real Estate & Hospitality Brands · Nonprofit & Cultural Organizations
PUBLISHING & RECOGNITION
Florida Authors and Publishers Association (FAPA) Gold Award for Coastal Dune Lakes.
Florida Public Relations Association (FPRA) Image Award for the Mattie Kelly Arts Foundation rebrand, 20th-anniversary rebrand and campaign, and 25th-anniversary campaign.
20th and 25th-anniversary campaigns for the Emerald Coast Children’s Advocacy Center.
Served on executive, strategic and marketing boards and committees supporting the Emerald Coast Children’s Advocacy Center (ECCAC), Mattie Kelly Arts Foundation (MKAF) and Chi Chi Miguel Throwdown.
Additional recognition for publication design, experiential design, event branding and integrated campaigns.
EDUCATION
Bachelor of Fine Arts — Commercial Interior Design
Minor in Fine Arts
University of Georgia - Athens, Georgia / Cortona, italy
let’s connect.
I welcome conversations about in-house creative roles, freelance projects, and ongoing collaborations.