Mattie Kelly Arts Foundation

02 / FEATURED PROJECT

MATTIE KELLY ARTS FOUNDATION

One foundation. Many programs. One recognizable brand.

ROLE

Creative director · Brand strategist · Senior graphic designer

DISCIPLINES

Brand architecture · Identity · Editorial · Campaigns · Event collateral

Building one cohesive visual system for arts, education and community impact.

THE CHALLENGE

A growing nonprofit with multiple programs and audiences needed a unified identity that could flex across arts education, cultural events, fundraising and community outreach.

THE APPROACH

Keri and Design360 led creative direction, visual identity, graphic design, brand architecture, production and implementation. The system created consistency without flattening the personality of individual programs. Tracy Louthain and TLC led communications, positioning, public relations and messaging strategy.

SELECTED DELIVERABLES

Brand architecture · Campaign identities · Annual-report design · Event collateral · Advertising · Print production

OUTCOME + LEGACY

A recognizable foundation-wide brand system that helped MKAF communicate its mission with greater clarity, consistency and cultural relevance.