Sea Level Vodka
for Sea Level Spirits & Local Coast Brands
A craft-spirit brand built from the ground up—from product concept and bottle selection to packaging, campaigns, events, and launch materials. Sea Level Vodka was a true idea-to-market undertaking. Greg and I participated in every stage of the brand’s development, from the chemistry of distilling oats to selecting the bottle, stopper, and production details. I created the visual identity, regulation-compliant bottle graphics, stationery, website, social presence, advertising, promotional merchandise, vehicle graphics, and event materials. The result was a distinctive craft-spirit brand designed to remain cohesive wherever customers encountered it.
Oversized Beach Towels
Greg and Keri Atchley mastered everything from distilling oats to branding.
Launched Sea Level Vodka on April 1, 2014; available on shelves by Q1 2018
Hand-picked bottle shape, size, and stopper
Designed logo, stationery (business cards, notepads, stickers)
Created label for direct bottle printing, meeting all government regulations
Developed website and social media presence
Produced postcards, calendars, table tents, magazine ads
Crafted promotional items: towels, t-shirts, drinkware, vehicle graphics, event signage
VIE Magazine Feature Article - April 2020
VIE MagazineA luxury lifestyle magazine, VIE, French for "life," celebrates just that — stories with heart and soul. Fusing fashion, travel, philanthropy, health and art, VIE inspires its readers with elegance and grace.
VIEMagazine.com
https://issuu.com/ideaboutique/docs/20003_vie_apr20_final_digit
