The Court — SEASIDE®

01 / FEATURED PROJECT
THE COURT
Brand identity for elevated coastal living.

01 CLIENT
The Court
02 SERVICES
Strategy · Identity · Digital · Campaign
03 LOCATION
Seaside, Florida
04 YEAR
2020–Present

A thoughtful identity, built to belong.
The Court is a private coastal community where architecture, nature, and hospitality come together in quiet balance. The identity was designed to reflect that balance—timeless, refined, and deeply connected to place.
Keri directed a complete visual system spanning in-room materials, stationery, identity, signage and guest touchpoints—creating one polished experience within the distinctive setting of Seaside.
BRANDING REAL ESTATE DIGITAL LUXURY

01 / IDENTITY
Logo, color, typography and signage designed to feel rooted in Seaside.
02 / EDITORIAL
In-room collateral and printed materials extend the identity into the guest experience.
03 / APPLICATIONS
A cohesive visual language across digital, apparel, amenities and environmental touchpoints.

THE SYSTEM
01 — Strategy
Define the position, audience, and narrative to build a clear foundation.
02 — Identity
Create a timeless visual system rooted in place, proportion, and purpose.
03 — Experience
Extend the brand across every touchpoint to create a seamless, cohesive experience.

Designed to feel established from day one.
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