So, yes! I Want to Work at goop.
I’m Keri Atchley, a hands-on designer and creative director
with three decades of experience across editorial, luxury and lifestyle branding, publishing, digital, packaging and experiential design.
This role feels unusually aligned with both the work I’ve built my career around and the kind of work I want to do next.
That is the kind of environment I want to help build.
why goop?
I’ve admired goop for years, not only for its aesthetic, but for the curiosity behind it. The intersection of beauty, wellness, fashion, food, design and conscious living feels remarkably natural to me.
I believe in practicing what I put into the world. I care about thoughtful design, well-being, curiosity, kindness and making things a little more beautiful than I found them.
I’d love to bring that perspective, along with three decades of multidisciplinary design experience, to a brand whose visual world I already understand, respect and genuinely enjoy.
What I bring to the table
I’m still very much a hands-on designer. I love the details: typography, image selection, composition, hierarchy, production, and that tiny adjustment that suddenly makes everything click.
Experience has also taught me to see the larger system. I know how an idea needs to move from an editorial spread to a landing page, an email, a campaign, a package, a social asset, or a physical experience without losing what makes the brand distinctive.
I bring a strong point of view without needing to be the only voice in the room. I enjoy mentoring designers, collaborating across disciplines, and working with people whose perspectives are different from mine. Individuality makes creative teams better.
Keri atchley résumé
experience, on paper.
Three decades of designing, directing, building, publishing, collaborating, learning—and still loving the work itself.
download résumé → download cover letter → a note to Gwyneth →
the role
Senior Graphic Designer
remote
editorial · digital · branding · advertising · experiential · mentorship
This isn’t simply a position I’m qualified for.
It’s work I would genuinely enjoy doing.a little visual manifestation.
Because sometimes you have to picture yourself there first.
I’d really love to be
part of what comes next.
I’m based in Jacksonville, Florida and fully comfortable working remotely.
I’m also happy to travel whenever being together makes the work better.
keri atchley
senior graphic designer
hands-on designer and creative director with three decades of experience across editorial, luxury and lifestyle branding, publishing, digital, packaging and experiential design.
keri atchley
senior graphic designer
hands-on designer and creative director with three decades of experience across editorial, luxury and lifestyle branding, publishing, digital, packaging and experiential design.
The job I’m applying to:
(as seen on https://job-boards.greenhouse.io/goop/jobs/6131357004)
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Senior Graphic Designer
Remote
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About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You're a highly seasoned designer with a refined creative vision and a deep passion for beauty, wellness, and lifestyle brands. You thrive leading creative projects from concept to completion, are equally at home mentoring junior talent as you are executing flawlessly on your own — and you bring a strategic eye to every pixel.
About The Role
goop is seeking a Senior Graphic Designer to join our Design Team. In this role, you will lead the creation of digital and print collateral across marketing, editorial, branding, advertising, and experiential initiatives, helping to set and maintain a high creative standard across the brand. You’ll partner closely with cross-functional stakeholders across marketing, brand partnerships, and product to ensure a cohesive goop aesthetic across every touchpoint.
Responsibilities include:
Lead the design of digital and print assets — from landing pages and editorial layouts to email campaigns, social assets, invitations, signage, and decks — that elevate the goop brand across all channels.
Set and uphold the creative standard for the team, providing direction and constructive feedback to junior designers to ensure quality and consistency.
Drive projects from concept through final production, iterating rapidly while maintaining a cohesive design approach across a wide range of content.
Partner closely with marketing, brand partnerships, and product teams to translate strategic goals into compelling visual executions under tight deadlines.
Champion and evolve the goop visual identity, proactively identifying opportunities to push the brand forward across both digital and physical experiences.
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
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About You
You're a highly seasoned designer with a refined creative vision and a deep passion for beauty, wellness, and lifestyle brands. You thrive leading creative projects from concept to completion, are equally at home mentoring junior talent as you are executing flawlessly on your own — and you bring a strategic eye to every pixel.
About The Role
goop is seeking a Senior Graphic Designer to join our Design Team. In this role, you will lead the creation of digital and print collateral across marketing, editorial, branding, advertising, and experiential initiatives, helping to set and maintain a high creative standard across the brand. You’ll partner closely with cross-functional stakeholders across marketing, brand partnerships, and product to ensure a cohesive goop aesthetic across every touchpoint.
Responsibilities include:
Lead the design of digital and print assets — from landing pages and editorial layouts to email campaigns, social assets, invitations, signage, and decks — that elevate the goop brand across all channels.
Set and uphold the creative standard for the team, providing direction and constructive feedback to junior designers to ensure quality and consistency.
Drive projects from concept through final production, iterating rapidly while maintaining a cohesive design approach across a wide range of content.
Partner closely with marketing, brand partnerships, and product teams to translate strategic goals into compelling visual executions under tight deadlines.
Champion and evolve the goop visual identity, proactively identifying opportunities to push the brand forward across both digital and physical experiences.
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
-
About The Role
goop is seeking a Senior Graphic Designer to join our Design Team. In this role, you will lead the creation of digital and print collateral across marketing, editorial, branding, advertising, and experiential initiatives, helping to set and maintain a high creative standard across the brand. You’ll partner closely with cross-functional stakeholders across marketing, brand partnerships, and product to ensure a cohesive goop aesthetic across every touchpoint.
Responsibilities include:
Lead the design of digital and print assets — from landing pages and editorial layouts to email campaigns, social assets, invitations, signage, and decks — that elevate the goop brand across all channels.
Set and uphold the creative standard for the team, providing direction and constructive feedback to junior designers to ensure quality and consistency.
Drive projects from concept through final production, iterating rapidly while maintaining a cohesive design approach across a wide range of content.
Partner closely with marketing, brand partnerships, and product teams to translate strategic goals into compelling visual executions under tight deadlines.
Champion and evolve the goop visual identity, proactively identifying opportunities to push the brand forward across both digital and physical experiences.
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
-
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
-
FAQ
Compensation: $70,000-$80,000+ Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the United States based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
Benefits: Generous health benefits package, fertility benefits and paid parental leave.
Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays. We are also open to this person being full remote.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
My work has never fit neatly into one category.
Neither has my curiosity.
Explore the parts of my portfolio most relevant to goop.
