So, yes! I Want to Work at goop.
I’m drawn to companies that understand originality is not something to smooth away — it is what makes a team, a culture, and a brand compelling.
The most exciting creative environments bring together people with singular perspectives, give curiosity room to become ideas and encourage those ideas to grow into something unexpected. They value ambitious work without losing sight of the people making it. They recognize that well-being, generosity and creative excellence can— and should — exist together.
That is the kind of environment I want to help build.
And it is why goop immediately felt different from another job opening.why this feels personal
I’m Keri Atchley, a multidisciplinary designer and creative director with more than 25 years of experience shaping brands, books, magazines, campaigns, products, spaces and experiences.
My career has never fit neatly into one category. Neither has my curiosity.
I move comfortably between big-picture creative direction and hands-on execution—finding the central idea, creating the visual language and carrying it through every meaningful detail. I bring strong instincts, high standards, multidisciplinary experience and a leadership style grounded in collaboration, encouragement and kindness.
For years, my friends, colleagues and clients have asked one another, “WWKD?”
What would Keri do?
It began playfully, but it came to represent something important: trust your instincts, find the thoughtful solution, bring good energy and leave things a little better than you found them.
That philosophy is also behind kerij—my personal interpretation (and phonetic spelling) of courage. To me, courage is curiosity, reinvention, creative conviction, and helping other women recognize what they are capable of becoming. I have it tattooed on my wrist beside a symbol for light, reminding me to bring both into the room.
I would bring more than experience to goop. I would bring leadership, intuition, generosity, high standards, a deeply developed visual eye—and genuine excitement about helping create what comes next.
my application
Below you’ll find the Senior Graphic Designer position that inspired this page, along with my customized résumé, professional cover letter, and personal note to Gwyneth.
[download résumé →]
[download cover letter →]
[read my note to Gwyneth →]
[view selected work →]
I’d love to talk.
Thank you for spending a little time in my world.
I would welcome the opportunity to learn more about the team, the role, and what goop hopes to create next.
[contact Keri →]
The job I’m applying to:
(as seen on https://job-boards.greenhouse.io/goop/jobs/6131357004)
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Senior Graphic Designer
Remote
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About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You're a highly seasoned designer with a refined creative vision and a deep passion for beauty, wellness, and lifestyle brands. You thrive leading creative projects from concept to completion, are equally at home mentoring junior talent as you are executing flawlessly on your own — and you bring a strategic eye to every pixel.
About The Role
goop is seeking a Senior Graphic Designer to join our Design Team. In this role, you will lead the creation of digital and print collateral across marketing, editorial, branding, advertising, and experiential initiatives, helping to set and maintain a high creative standard across the brand. You’ll partner closely with cross-functional stakeholders across marketing, brand partnerships, and product to ensure a cohesive goop aesthetic across every touchpoint.
Responsibilities include:
Lead the design of digital and print assets — from landing pages and editorial layouts to email campaigns, social assets, invitations, signage, and decks — that elevate the goop brand across all channels.
Set and uphold the creative standard for the team, providing direction and constructive feedback to junior designers to ensure quality and consistency.
Drive projects from concept through final production, iterating rapidly while maintaining a cohesive design approach across a wide range of content.
Partner closely with marketing, brand partnerships, and product teams to translate strategic goals into compelling visual executions under tight deadlines.
Champion and evolve the goop visual identity, proactively identifying opportunities to push the brand forward across both digital and physical experiences.
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
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About You
You're a highly seasoned designer with a refined creative vision and a deep passion for beauty, wellness, and lifestyle brands. You thrive leading creative projects from concept to completion, are equally at home mentoring junior talent as you are executing flawlessly on your own — and you bring a strategic eye to every pixel.
About The Role
goop is seeking a Senior Graphic Designer to join our Design Team. In this role, you will lead the creation of digital and print collateral across marketing, editorial, branding, advertising, and experiential initiatives, helping to set and maintain a high creative standard across the brand. You’ll partner closely with cross-functional stakeholders across marketing, brand partnerships, and product to ensure a cohesive goop aesthetic across every touchpoint.
Responsibilities include:
Lead the design of digital and print assets — from landing pages and editorial layouts to email campaigns, social assets, invitations, signage, and decks — that elevate the goop brand across all channels.
Set and uphold the creative standard for the team, providing direction and constructive feedback to junior designers to ensure quality and consistency.
Drive projects from concept through final production, iterating rapidly while maintaining a cohesive design approach across a wide range of content.
Partner closely with marketing, brand partnerships, and product teams to translate strategic goals into compelling visual executions under tight deadlines.
Champion and evolve the goop visual identity, proactively identifying opportunities to push the brand forward across both digital and physical experiences.
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
-
About The Role
goop is seeking a Senior Graphic Designer to join our Design Team. In this role, you will lead the creation of digital and print collateral across marketing, editorial, branding, advertising, and experiential initiatives, helping to set and maintain a high creative standard across the brand. You’ll partner closely with cross-functional stakeholders across marketing, brand partnerships, and product to ensure a cohesive goop aesthetic across every touchpoint.
Responsibilities include:
Lead the design of digital and print assets — from landing pages and editorial layouts to email campaigns, social assets, invitations, signage, and decks — that elevate the goop brand across all channels.
Set and uphold the creative standard for the team, providing direction and constructive feedback to junior designers to ensure quality and consistency.
Drive projects from concept through final production, iterating rapidly while maintaining a cohesive design approach across a wide range of content.
Partner closely with marketing, brand partnerships, and product teams to translate strategic goals into compelling visual executions under tight deadlines.
Champion and evolve the goop visual identity, proactively identifying opportunities to push the brand forward across both digital and physical experiences.
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
-
Qualifications & Experience
6+ years of graphic design experience with a strong background in beauty, wellness, fashion, luxury, and/or online media.
A standout portfolio demonstrating a clean, consistent aesthetic and breadth across digital and print formats.
Mastery of Adobe Creative Suite; working knowledge of Figma a strong plus.
Degree in graphic design, fine arts, or a related field.
Proven ability to mentor junior designers and lead projects end-to-end with minimal oversight.
Impeccable taste, sharp eye for typography and layout, and the ability to work both collaboratively and independently with outstanding interpersonal skills.
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FAQ
Compensation: $70,000-$80,000+ Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the United States based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
Benefits: Generous health benefits package, fertility benefits and paid parental leave.
Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays. We are also open to this person being full remote.
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goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
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