Selected work / across disciplines
Integrated Campaigns
One idea, expressed across a connected family of materials. Selected campaigns bring identity, messaging, digital content and print together with a consistent point of view.
01 / 05
GirlTalk Jax
A welcoming voice for mentorship
GirlTalk Jax began with a clear idea: the Big Sister You Always Wanted. I developed the program concept and brand identity, then carried its voice into the website, social campaigns and promotional materials. Bright color and direct, approachable language connect the pieces around conversations and community.
Program concept · Brand identity · Website · Social campaigns · Promotional materials
02 / 05
VIE Luxe
A luxury identity across touchpoints
A refined typographic identity and tactile visual language connect lifestyle imagery, launch announcements, social content and printed collateral. The broader body of work spans branding, website and social campaigns, with a consistent visual presence throughout.
Brand identity · Website · Social campaigns · Editorial design · Promotional collateral
03 / 05
Seaside Farmers Market
A poster series rooted in place
A shared illustrated view of Seaside connects this Farmers Market poster series. Coastal color, recognizable architecture and a clear event message give the variations a cohesive identity while preserving the character of the place.
Poster campaign · Print design
04 / 05
Mattie Kelly Arts Foundation
One foundation. Many programs.
Years of campaign work supported Festival of the Arts, Concerts in the Village and fundraising events. A shared identity system connected the foundation and its programs while allowing each event its own personality. Working with Tracy Louthain Communications, I led creative direction, visual identity, design, production and implementation; Tracy led positioning, messaging, PR and communications strategy.
Brand architecture · Event campaigns · Advertising · Annual reports · Print production
05 / 05
Emerald Coast Children’s Advocacy Center
Design in service of a sensitive mission
A long-term creative partnership brought together fundraising campaigns, event identities, donor communications and digital design. A Night with the Stars carried its celestial theme through anniversary materials; Wiggin’ Out brought a playful prom-night concept to event advertising. Community communications and prevention campaigns kept the organization’s mission at the center.
Website · Fundraising campaigns · Event identities · Donor communications · Digital and social assets
