Kids+Baby
by The Seaside Style®
Kids+Baby began with the thoughtful union of two established Seaside retail concepts: Seaside Kids and Baby+Bump.
The new identity brings both audiences together through a playful, flexible visual system designed for newborns through tweens. Brand development, color, shopping bags, signage and retail applications balance childhood imagination with the familiar coastal character of Seaside.
The result is a cohesive brand experience with enough structure to remain recognizable and enough personality to grow alongside its young audience.
The shopping bags extend the identity through playful color, illustration and pattern—turning a practical retail touchpoint into part of the Kids+Baby experience.
