the WORK
The best projects don’t stay in one lane. They become an entire world. Some projects ask for one solution. My favorite ones ask for all of them.
This is a curated collection of projects that brought together identity, branding, interiors, staging, signage, print, advertising, websites, digital media, and more. Each story shows how I think across disciplines—finding the central idea, then carrying it through every touchpoint with clarity and consistency.
These are some of the projects I’m proudest of, along with a closer look at how they came together.
meeting Morgan Freeman
A Notable Career Highlight
What makes this night even more meaningful is that it wasn’t a one-off project—it was the pinnacle of more than a decade of creative partnership.
My team and I were behind the full visual identity, branding, invitations, menus, signage, digital assets, experiential design, and storytelling that helped shape the Throwdown into what it ultimately became: one of the most iconic philanthropic events in the region.
Our work supported its evolution into Emeril Lagasse Foundation Throwdown, deepening its impact, expanding its reach, and helping raise millions for local nonprofits. The event became a tradition, a community cornerstone, and a place where generosity, great food, and unforgettable moments converged—all wrapped in branding that made it feel like the joyful, high-energy celebration it was meant to be.
To design for a celebrity event is an honor.
To help build the brand behind a philanthropic movement while raising MILLIONS of $$ —
that’s legacy.The crown jewel of my 30-year career was the night I met God, AKA Morgan Freeman — at the charitable event “An Evening with Morgan Freeman” - and had the unforgettable honor of placing a lei around his neck as he arrived to the event.
What followed was pure alchemy: joy, generosity, and the unmistakable electricity of a room where purpose meets celebrity.
Mr. Freeman was everything you hope he’d be—warm, gracious, and fully present. He was the guest of honor for an intimate 100-person charity dinner, one of the most coveted auction lots at the legendary Chi Chi Miguel Throwdown, now known as Emeril Lagasse Foundation Throwdown. For several years in a row, this dinner—hosted in the beautiful home of Lynn and Steve Dugas—sold for $2,000 per seat, raising extraordinary funds for children’s charities across the Gulf Coast.