magazine layout+production
Magazine design brings big-picture thinking and relentless attention to detail together. I love creating the visual rhythm that carries a reader from cover to cover—balancing typography, photography, editorial hierarchy, pacing, and advertising without losing the publication’s point of view.
My experience spans creative direction, editorial collaboration, original content, photography, page design and production.
The best magazines have a rhythm. Every cover, feature and quiet moment contributes to the story.
Gulf Coast → Boat South Magazine
An evolving identity for life on the water.I originally developed the visual identity for Gulf Coast Magazine, a boating and outdoor lifestyle publication created in Destin, Florida. My work included the logo, media kit, magazine covers, editorial and advertising layouts, spread templates and supporting digital design.
The goal was to create a fresh, energetic publication that captured the spirit of life along the Gulf—from boating and outdoor adventure to expert insight, compelling stories and the natural beauty of the coast.
Gulf Coast Magazine later evolved into Boat South Magazine, opening a new chapter for the brand and expanding its focus on Southern boating culture. I explored the transition through logo studies, cover concepts, flexible editorial templates, a comprehensive media kit and an intuitive website experience.
Across both identities, I wanted the design to feel polished, engaging and unmistakably connected to the water—while giving the publication a cohesive visual system that could evolve across print and digital.
VIP 30A Magazine
From photographing events, content development, providing editorial input, the creation of all page spreads and layouts for print production, Design360 took on full creative direction and design of the 2022-2024 issues of VIP 30A Magazine.
VIP 30A Magazine
March/April 2023 Issue
I would say that 30A has come alive with the arrival of March, but honestly it never really slowed down, at least from an event perspective. As we rolled into the new year it was apparent by traffic on 98 alone, that a combination of snowbirds and home owners in for the holidays whom never left, that the once seasonal 30A was becoming a year round home for many.
And for those choosing to stay through the “cold” months, the question of what to do was really not a question, but more of a decision of which to do. From what many consider to be the first large event of the year, 30A Songwriters Festival was amazing. I know I say this too often, but if you have never been, book your tickets for 2024 now. This is truly a one of a kind, four day extravaganza of great venues and incredible artist and entertainers.
Spring fashion shows, the loved Emerald Ball, and even a newbie to the local event scene, the Butler Bear Bash, have kept the VIP cameras busy. And if there is anything synonymous with spring in South Walton Co, it is wine festivals. This area, know for some of the best wine festivals in the country, kicked off the season with the fabulous, instantly sold-out 30A Wine Festival at Alys Beach. I am not sure which is more alluring, the setting or the wine but both equally fabulous. As I write this letter we approach another relatively new addition to the wine festival agenda, Soiree on the Bay. I anxiously await the hospitably of the Dugas family as they transform their beautiful bay-front estate into a magical weekend under the stars.
I could go on and on about events but I will let the pages of this issue of VIP 30A Magazine speak for itself. In addition to a plethora of events, this is also our annual Health & Beauty issue which is a long running tradition in all of our VIP’s around the South. This is our opportunity to feature the best medical and cosmetic professionals that 30A and South Walton has to offer. These businesses and the medical professionals behind the scenes have dedicated their lives to improving ours. From spas which elevate our overall well being, to cosmetics which keep us younger longer, to critical care providers, we are very blessed to have the level of providers which would rival many metropolitan areas. Of course, we have the advantage of leaving
our favorite practice and being at the beach in 10!
As Pierce Brosnan said “ that’s all the difference in the world.” To have a little fun and see who’s reading my nonsense, dinner for two at Pescado in Rosemary Beach on me, for the first email naming the movie from which I quoted.
I hope you enjoy this issue, our growing team on 30A has put in a lot of hours to bring this to fruition. We hope to see you in front of our cameras at upcoming wine festivals, chamber functions, fashion shows and more. We are the ones running around camera in hand - looking for the next photo op. Be sure to check our our two page calendar of events so you don’t miss a memory!
Coastal Luxury
Real Estate & Living Magazine
Design360 conceptualized, designed and organized the entire magazine for one of her real-estate clients: "Coastal Luxury: Magazine for Luxury Living along Northwest Florida's Gulf Coast". The quarterly magazine began in 2016 - and Keri personally directed and designed each of the following 10 volumes.
Coastal Luxury
Mid-Year Market Reports
Design360 conceptualized, designed, and organized multiple market reports through the years for Coastal Luxury - and published on Issuu.
Coastal Luxury
Mid-Year Market Reports
Design360 conceptualized, designed, and organized multiple market reports through the years for Coastal Luxury - and published on Issuu.
Mattie Kelly Arts Foundation Annual Report
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
